Rant #257,943 – I Must Be Too Stupid To Understand Marketing

stereotypes

I’m not very smart, but I’ve noticed a pattern. This is the average commercial:

A bitchy, smart, thin, well-dressed mom/girlfriend/wife is out at a restaurant/supermarket/Verizon store, and she’s there with a slightly (or very) out of shape male who would never be able to date/marry/talk to her in real life. The male is also pretty dumb or gluttonous or socially inept or unable to control himself, and embarrasses the woman he’s with. But then she jokes with the kids/store employee/waitress/owner and everything’s okay again because even though the man she’s chosen to be with is incredibly ridiculous/stupid/balding/soft-handed/video-game-playing/incapable of cooking, she condescends to put up with him and that makes her a better person.

Or am I missing something?

And since the goal is to sell product or make a brand known or establish a market for something that doesn’t yet exist, using unrealistic and over-the-top stereotypes must be the best way to do it.

Like I said though, I’m not very smart + I’m balding + I don’t know how to talk to anyone at a Verizon store.

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