Rant #257,943 – I Must Be Too Stupid To Understand Marketing

stereotypes

I’m not very smart, but I’ve noticed a pattern. This is the average commercial:

A bitchy, smart, thin, well-dressed mom/girlfriend/wife is out at a restaurant/supermarket/Verizon store, and she’s there with a slightly (or very) out of shape male who would never be able to date/marry/talk to her in real life. The male is also pretty dumb or gluttonous or socially inept or unable to control himself, and embarrasses the woman he’s with. But then she jokes with the kids/store employee/waitress/owner and everything’s okay again because even though the man she’s chosen to be with is incredibly ridiculous/stupid/balding/soft-handed/video-game-playing/incapable of cooking, she condescends to put up with him and that makes her a better person.

Or am I missing something?

And since the goal is to sell product or make a brand known or establish a market for something that doesn’t yet exist, using unrealistic and over-the-top stereotypes must be the best way to do it.

Like I said though, I’m not very smart + I’m balding + I don’t know how to talk to anyone at a Verizon store.

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Dirtbagging, Climbing, And A Good Books Weekend

Lifting books weights with Willie Vlautin, PNBA Feast of Authors event

Lifting book weights with Willie Vlautin, PNBA Feast of Authors event

Grateful for five days at the Northern California Independent Booksellers Association trade show, Castle Rock State Park, and the Pacific Northwest Booksellers Association “Feast Of Authors.” I learned once again that most people are wonderful. The authors were sharp and funny, humble and grateful. Booksellers were looking to promote authors and titles, and doing their work out of love for stories. And climbers are always excellent to be around.

We started the weekend in San Francisco, at the NCIBA author event, a speed-dating experience where an author pitches his book to bookseller after bookseller in fifteen-second conversations, an excellent way to get an elevator pitch down. If she likes me, I sign a book and give it to her. If I’m not what she’s looking for, she walks away. Simple and clean.

Ben Leroy, my publisher, and I went from San Francisco into Castle Rock State Park where we got to climb with locals, including the superhero John Ford, who took hours out of his climbing day to show us around and point out classic after classic.

After hiking west into the sunlight, we camped tentless in a grove of Madrones that night, sharing food and campsite with a guy we met, living the dirtbag ethic.

Then on to Portland on Monday and Tuesday. It was fun hanging out with Willie Vlautin, Tom Barbash, C.B. Bernard, Benjamin Parzybok, and Brian Juenemann from the PNBA.

A few pics:

Backpacking into Castle Rock State Park with Ben

Backpacking into Castle Rock State Park with Ben

First ascent, "Independent Witnesses", Castle Rock, CA

First ascent, “Independent Witnesses” variation, Castle Rock, CA

Camping with a good guy named Joe

Camping with Ben and a good guy named Joe

Shown around by a local, John Ford

Shown around by the local climber, John Ford